Personal Branding

Why People Are Taking Control of Google Autocomplete—Before It Controls Them

Introduction: When Google Finishes Your Sentence—And Destroys Your Reputation You’re typing your name or business into Google, and before you even hit “search,” a list of suggestions appears. One of them includes words like “scam,” “arrest,” “lawsuit,” or “divorce.” You never committed fraud, and there’s no court case. But now, those words live beside your […]